Demystifying Branding – Startups, Are you Reading this?
Posted on June 30th, 2009 by Content Keyword RSS
[This is a series of short articles started by Mayank Bidawatka, head of marketing at Redbus.in. The first part is 101 of branding, perception management and why startups should really care about it!] What is a brand? Without getting into a technical explanation, a brand is the perception an individual / community carries about the product/service/company. The same product/service/company is different for different people. So, Nike may be a good brand for Mr. X, who has heard good t
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